Hagar the Horrible IBM Campaign

Lisa worked with cartoonist Chris Browne of Hagar the Horrible fame to craft an award-winning campaign for IBM's first desktop workstation, the RISC System/6000, equating the machine's unprecedented power with that of conquering hordes. The scientific community loved the way the ads communicated their concerns in a fun and creative way. And Lisa's copy convinced IBM that even the most technical subjects could be written engagingly.