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Advertising - Print
See Lisa's TV Ads
Below are just a few of the print ads Lisa has
written for clients. Select an ad to see Lisa's
work.
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IBM ThinkPad Campaign
For the launch of their first laptop, the
Thinkpad, IBM wanted a campaign that put
both the beauty and brains of this revolutionary
new product front and center. Lisa wrote
copy that leveraged IBM's "Big Blue"
heritage while showcasing the Thinkpad's
sexier elements.
View
Ads from this Campaign |
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KFC Graffiti Campaign
In these newspaper ads for
KFC, Lisa illustrated how their product
fit into any situation, creating a simple,
charming and low-cost campaign.
View
Ads from this Campaign
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Johnson & Johnson
"No More" Campaign
To introduce the new line
of child-friendly "No More"
topical products for Johnson & Johnson,
Lisa created ads that spoke to both moms
and kids, while highlighting the new products'
names in a charming and memorable way.
View
Ads from this Campaign
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Pearl Essence Towels from Lenox
For the launch of new Lenox Pearl Essence
Bath Linens, Lisa created a total trade
marketing campaign, including magazine ads,
a promotional package and press releases
celebrating the towels' unprecedented use
of pearl fibers.
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Ad and Copy
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Hagar the Horrible IBM Campaign
Lisa worked with cartoonist Chris Browne
of Hagar the Horrible fame to craft an
award-winning campaign for IBM's first
desktop workstation, the RISC System/6000,
equating the machine's unprecedented power
with that of conquering hordes. The scientific
community loved the way the ads communicated
their concerns in a fun and creative way.
And Lisa's copy convinced IBM that even
the most technical subjects could be written
engagingly.
View
Ads from this Campaign
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Initiative Media
Initiative Media wanted an ad that would
position them as not simply a media-buying
company but as a strategic partner to their
fortune 500 clients. The copy's voice is
that of one intelligent corporation speaking
to another.
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Ad
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O.B.
In Europe, where feminine
protection is not as advanced as in the
U.S., the concept of tailoring different
products to different days of a woman's
cycle was a new one. This campaign, which
ran in multiple countries, helped Johnson
& Johnson sell more variations on their
o.b. tampons by presenting them as part
of a total system responding to the "curves"
of a woman's cycle and her body.
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Contact Lisa today
to find out what she can do for you.
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Here are just a few of the clients Lisa
has written for:
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